Societies Research // December 21st, 2012

China-Focused Virtual Issues Promote Social Science and Humanities Journals

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Liz Dalton By
Marketing Intern, Social Science & Humanities

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Working together from offices in Boston, Melbourne, Oxford, and Singapore, Wiley editorial and marketing colleagues in the social sciences are collaborating on a series of online-only “virtual” issues created specifically for the Chinese market.

Each virtual issue combines previously published articles from dozens of journals and books on a topic of special importance to Chinese scholars. Selected by an invited guest editor with specialized knowledge on the topic, the
articles are accompanied by an introduction to set the stage and to place the articles in context.

 

Some of the articles focus on research about China itself, while others present research relevant to China and Chinese academics. For example, within the environmental policy virtual issue you will find articles on the environment in China, as well as developments from around the globe that can be applied to China.

To enhance discoverability, the virtual issues are promoted in China through e-mail campaigns in Mandarin; ad words on the Chinese search engine, Baidu; posts on China’s version of Twitter, Sina Weibo; and on the Wiley Asia blog. They are also prominently featured on www.wileychina.com, and highlighted at relevant conferences throughout Asia.

To get the maximum benefit from the virtual issues, they are also promoted via similar English-language campaigns.

A series of 11 virtual issues is planned, with six published so far, including:

 

  • Research in Emerging Economy Contexts (Management)

Edited by Will Mitchell, Co-editor of Strategic Management Journal, and
Anne S. Tsui, Editor-in-Chief of Management and Organization Review

  • Psychology of Children and Development

Edited by Jianxin Zhang, Deputy Director, Institute of Psychology, Chinese Academy of Sciences

  • The Changing Urban Landscapes of China

Edited by Anthony M. Orum, University of Illinois at Chicago, Professor Emeritus of Sociology and Founding Editor, City & Community

  • Environmental Policy

Edited by Tom Pater, Wiley Blackwell Publishing Manager, Social Sciences and Humanities Journals

  • Harmony in Diversity: Language, Culture and Society (Linguistics)

Inspried by the 2011 World Congress of Applied Linguistics Conference, Beijing

  • China and the World Economy: Investment and Trade (Economics)

Edited by Professor Shujie Yao, Head of School of Contemporary Chinese Studies, University of Nottingham

Read the virtual issues here: http://www.wiley.com/WileyCDA/Section/id-812245.html

The remaining five virtual issues are in the works. Stay tuned for issues focusing on ethics, finance, product innovation, economic geography, and public administration.