In this video presentation, Gary Spencer, Associate Director of Product Management in Wiley’s Global Research Division, ponders the staying power of the PDF format in scholarly publishing. The presentation includes a brief history of digital publishing, and a look at how PDF and HTML have evolved. In spite of significant usability improvements, rich linking, and supporting information in HTML full-text articles, researchers still choose PDF over HTML 65% of the time.
Can new “smart” content and innovations like the iPad move researchers away from PDF? We would love to hear your thoughts on PDF vs. HTML in the comments.