Tag Archives: Social Media

Societies Research

China-Focused Virtual Issues Promote Social Science and Humanities Journals

Working together from offices in Boston, Melbourne, Oxford, and Singapore, Wiley editorial and marketing colleagues in the social sciences are collaborating on a series of online-only virtual issues created specifically for the Chinese market. Each virtual issue combines previously published articles from dozens of journals and books on a topic of special importance to Chinese…

An Interview with Dr. Elisabeth Niggemann, Director General of the Deutsche Nationalbibliothek

Dr. Elisabeth Niggemann has been Director General of the Deutsche Nationalbibliothek (DNB- German National Library), with locations in Frankfurt am Main and Leipzig, since 1999. Her library career started in 1987 at the German Central Library for Medicine as the Head of the Acquisitions Department, and in 1994 she became Director of Düsseldorf University and…

Wiley Partners with TED

In August 2012, Wiley became the first publisher to partner with TED, the non-profit organization devoted to Ideas Worth Spreading. TED produces and disseminates free online lectures from exciting and original thinkers for its vast global user base. Their lectures have become increasingly popular in academia because they engage students and bring subjects to life, so…

Virtual Museum of Social Media Promotes Social Science and Humanities Journals

Marketing colleagues for Wileys Social Science and Humanities (SSH) journals recently tapped the buzz around social media with the virtual Museum of Social Media, which ran from May through September 2012 on Wiley Online Library with promotions and free access to all readers. Featuring a clickable floor plan map with exhibits linking to collections of…

By Kris Bishop
Associate Manager, Marketing

Tags: Marketing Innovations, Social Media, Wiley Online Library

Societies Research

Reaching a Global Audience through Social Networking

By now, most of our readers are participants in the world of social networking. Whether its for personal or business use, social media are connecting people all over the world. Publishing News (PN) has included a number of past articles on the topic; this article provides an update on some of the ways weve continued to…

By Tom Griffin
Journal Publishing Manager, Health Sciences

Tags: Japan, Social Media

Societies

Academic Conferences in a Digital Age

Why move to using digital displays at conferences? In this online age Wiley is taking advantage of superior functionality by moving suitable journals to online only on a case by case basis, (see The demise of the print journal or is it?), which means there are no longer print sample issues of these journals…

By Alexa Dugan
Associate Marketing Director, Life Sciences

Tags: Apps, Conferences, Social Media

Societies

Your Starter for TenAn interview with Mirko Bischofberger (EFPL Life Sciences, Switzerland), Zhao Chen (Tsinghua University, China), and Tiago Carrijo (Universidade de São Paulo, Brazil)

1) Mirko, Zhao, and Tiago, thank you for taking the time to speak to Publishing News. We’d like to start by finding out about your current position and your lab. Mirko: Thanks to you. I think the following mix of European, Chinese and South American answers could turn out to be very interesting. I…

By David Nicholson
Vice President & Journals Publishing Director

Tags: Citation, Interview, Open Access, Peer Review, Social Media

Societies

High Impact Marketing

At Wiley-Blackwell we are always looking for the most effective and cost-effective ways to market our journals. In an online environment, that increasingly means going digital, but we still rely on tried-and trusted traditional marketing techniques too. Here are some of the most successful tools and tactics overall that we use to help…

By Kathleen Mulcahy
Senior Manager, Marketing

Tags: Editorial Best Practice, Marketing Innovations, Social Media

Societies Research

Going Mobile

It is amazing to think that it has only been a little over a year since Steve Jobs stood on a platform in San Francisco and announced the launch of the iPad. Since then over 17 million iPads have been sold worldwide, with 3 million being sold in the first 80 days from launch (to…

By Gavin Sharrock
Associate Editorial Director, Health Sciences

Tags: Apps, Digital News, Industry News, Social Media

Societies

Scholarly Journal Publishing: Developments and Implications

The basic functions of a research journal were first described by Henry Oldenburg as registration, certification, dissemination, and archiving. This has proved a robust model, with the number of titles growing steadily in an almost straight-line graph, from the launch of The Philosophical Transactions of the Royal Society in 1665 to a current total of…

By Bob Campbell
Senior Publisher

Tags: Ethics, Industry News, NIH, Open Access, Peer Review, Social Media

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