This period of rapid technological change delivers huge opportunities for the research community and the way in which we consume and deliver information. We are innovating in this space; conducting intensive user centred research and developing prototypes with the goal of optimizing the discoverability and usability of research outputs.
The proliferation of mobile devices including smartphones and tablets is creating a demand for more fluid content, accessible anywhere. E-readers like the Kindle and Nook have raised expectations of the online reading experience and Apps available on tablets like iPads and Androids provide greater connectivity between users and the content they need. Apps can more easily provide push notifications of new content, sharing and social media features, visual and dynamic article collection browsing (such as by issues, topics, editorially curated collections, and more), and integration with desktop and web-based document management tools, like ReadCube.
Enhancing the reader experience
At Wiley we conduct ongoing user research and have developed a prototype to improve the online readability of articles. This includes making the reading experience of the HTML as pleasant as that of the PDF and with all the extra functionality that HTML allows; unlocking the information in figures and data tables so that it can be read and used in the natural process of reading; and ensuring the article flows intelligently into tablets and mobile devices.
Embedding scientific tools
Embedding scientific tools which help to make the content of articles more functional and which ensure deep links across content formats ensures that the researcher's workflow is supported. Tools such as the Compound Index provide a quick overview of all the key chemical information in a chemistry article, or the Compound Browser, which delivers the same information in a ribbon are extremely useful to ensure rapid scientific summary of the article to the end-user where and when they need it.
Enriching digital content with additional assets can help researchers to find and use the most relevant content for them. Wiley is investing in initiatives like inline entity identification, tag clouds, faceted browsing and taxonomy browsing to improve the reader experience.